Projects

This study evaluates how botanical-themed video chatbots can effectively represent brand personality to influence consumer perceptions among young female users.

EverRealm is an isometric virtual platform that transforms the funeral and grief journey into a multi-zone immersive experience, allowing users to navigate remembrance and healing through customizable avatars in a digital realm beyond physical boundaries.

This project aims to design a virtual museum experience for cultural heritage that cannot be effectively accessed or exhibited in physical space. By applying AI tools, the project will create an example workflow that transforms 2D images into 3D characters capable of speech and motion, demonstrating a more immersive and communicative form of digital heritage presentation.

This study investigates how Aaker’s Brand Personality dimensions evolve within interactive media to influence consumer emotions and behaviors, specifically focusing on how digital traits like interactivity and immersion mediate and moderate these psychological relationships.